Sound Identity

RadioReach is a network of independent consultants specialized in creating, updating and maintaining a unique sound of your brand. We help you reach a wider base of listeners and improve your brand positioning in the market.

Partnering with us will distinguish your brand image. We work with broadcast media and private businesses to create a welcoming and dynamic atmosphere for your listeners and get you closer to your customers and guests.

About Us

RadioReach Consultants have worked with the largest media groups and private businesses in Europe, Middle East and North Africa. We have expertise in delivering the right sound of your brand to your targeted listeners.

Consultants Network

Imad Nehme
Lead Consultant

Co-founder of RadioReach, Imad has more than 25 years of experience in broadcast media, including starting up and managing many radio stations in the Middle East & North Africa. Virgin Radio 93.7, Radio Nostalgie, Play 99.6, Sunny 105.1, France FM, Mood 92 FM, Party Radio, RML, Hawa Amman and Jabal Loubnan are among other radio stations he has been working with. In the last 5 years, Imad has been offering consulting services for media groups and radio stations in the region, and also manages private radio stations for 20+ companies in 50 different stores in Europe, Asia and North Africa.

In the last 6 years, Imad has been offering consulting services for media groups and radio stations in the region, he also manages private radio stations for 20+ companies in 50 different stores in Europe, Asia and South Africa.

Imad is also involved in the independent music scene in the Middle East. In 2014 he started up teshweesh.com the first ads free online radio station to support local and independent music.

Elie Skaff
Music Consultant

Elie has more than 15 years of experience in the music and radio business in the Middle East and North Africa. He worked with RML Group, Party Radio, Seagulls Media Services, Beat FM and Mazaj FM among other radio stations. Elie is an expert in managing music libraries, scheduling music and updating playlists.

Rabih Rizkallah
Music Consultant

From working in the biggest music stores in Beirut to running his own music shop, Rabih has more than 15 years of experience in the music business. All over the years he built his expertise in the independent music and he has deep knowledge in the underground and the alternative music scene.
During this period, Rabih has also been programming music in different radio stations in Lebanon and the Middle East.

Broadcast Radio

We start up new radio stations and work with existing ones to get the best from your broadcasting enterprise.

RadioReach consulting strategy begins by understanding the vision and mission of the radio station as conveyed by the management. We then monitor your radio station and the competitors’ ones, carry out research on current listenership, and present our analysis and recommendations.

From there, we conduct discussions with the station’s team and design a tailored yearly plan. Throughout the consulting period we lead the team in implementing the plan through training and coaching in the latest techniques. Finally, we monitor the station regularly for quality control, and present periodic evaluations.

RadioReach consulting services cover overall radio operations. Our Consultants are experts in Management, Broadcast, Programming, Sales, Marketing, Promotions, Social Media and HR.

We have knowledge and skills in main sound software and music scheduling systems by rcsworks.com, playoutone.com, DRS 2006, gomusic1.com, we also work with radiostationsolutions.com and betterradio.se.

InStore Radio

Starting up your own radio station is a clever, enjoyable and profitable way to enhance your business.

Along with décor, lighting and display, music is key to the mood you convey.

With InStore Radio we start up your private radio and program the music in retail outlets and chains including restaurants, cafes, hotels, gyms and shopping centers. We will design and maintain your InStore Radio program with a station tailored for your needs.

Associate your brand with the right music
Customize music by genre, era and tempo to reflect your brand image.

Make your brand memorable
Customers remember and recommend stores that play appealing music.

Enhance your professionalism
Good sound shows that your business cares about presentation.

Create a comfortable atmosphere for your customers
This invites your customers to visit often, stay longer and shop more.

Create an engaging workplace
Happy employees are more motivated, more productive, and present a better face for your brand.

Develop on-the-spot awareness and calls to action
Reach your customers with targeted messaging by promoting your new and existing products and services.

Contact Us

Baadba, Lebanon